"We've all seen the ads for fast-food burgers where a cow is grazing on nice green pasture, or a girl collects a glass of milk from a cow in the field and takes it to the dairy to turn into yoghurt. Yet the reality is so different from the ad man's image. It's trying to make it wider known that generally your glass of milk has probably come from a cow that may never have seen the outdoors, and been fed on soy that's been imported half way round the world from land that was once rich biodiverse cerrado in Brazil and has now been planted with GM soy and covered in weedkiller to allow it to grow," said Robert Flello, the UK politician who tabled a Sustainable Livestock bill that seeks to reduce dependence on imported crops for animal feed.

The National Farmers Union said the bill was admirable but failed to consider work being undertaken to improve the sustainability of British livestock farming. Its aspirations were "unsuited to legislation", said NFU president Peter Kendall.

(Source: Top chefs back curb on soy imports to protect rainforest [Guardian])